Showcasing variety - that was our main goal when we designed the packaging of this Hungarian coffee roaster and consulting brand.

The company’s wide range brings beans from various excellent coffee-producing regions around the world to Hungarian consumers, focusing on close, sustainable, and personal relationships with the local producers.

Drawing inspiration from the brand name and Spektrum’s ambitions, the boxes also feature color gradients in two versions, providing easily distinguishable packaging for espresso and filter coffees.

We designed the boxes to be as easily adaptable as possible, allowing the product range to be expanded while remaining as sustainable as possible.

Varieties, origin, and other information are displayed on interchangeable cards inside the boxes, so there’s no need for completely new packaging for every single type, yet they remain easy to distinguish.
The cutout “windows”also evoke the frequently updated menus of specialty coffee shops in their visual design. 

We only updated the already existing logo and enriched the brand identity with icons and graphics, also reflecting the spectrum symbol.