MATILD PALACE
Designer: Luca Patkós
Photos: Matild Palace Hotel Facebook page, Ferenc Laufer
Partner: Wavemaker Hungary
Client: Matild Palace Hotel
Brand family for a premium hotel
The spectacular, eclectic twin palaces stood uninhabited and neglected for decades in the middle of Budapest. They were built at the turn of the 20th century and were equipped with the latest technology of the time.
Prominent architects, Flóris Korb and Kálmán Giergl worked on the plans and the interior did not fall behind either in quality, creativity and modernity. Miksa Róth designed the glass and window panels in his unmatched style.
Miksa Róth designed the glass and window panels in his unmatched style. We were proud to work on this project as the palaces are iconic parts of the country's architectural heritage. The buildings are now functioning as a luxury hotel and we were commissioned to create a family of visual identities for their venues. We came up with solutions that don't compete against each other, rather complement and strengthen the brand identity.
The project's scope was to create a brand family. Functions of the hotel received separate logos and signs. Part of our task was to ensure that they did not compete with each other, but rather shaped the visual communication of the hotel together.
The central logo was inspired by the iconic element of the building, the connection between the tower and the Danube, from which we created a delicate, clean symbol. We chose the elegant Vanitas as the font, which also accompanies the inscriptions on the façade surfaces, room numbers, control signs.
Like so many old buildings, the Klotild and the Matild palace have their own secrets and legends.
Like many old buildings, Klotild and Matild have their own secrets and lore. During construction, Mária Klotild, the owner, asked the architects to build a secret room on the roof where the members of her decadent movement could organize their meetings. Today, the Duchess (referring to the Archduchess) rooftop bar is located at the exact same location. We created an independent, visual identity for the bar, with the obvious symbolism of the key.
The Swan Spa is the ultimate wellnes retreat of the hotel.The logo was born from the combination of thel letter S and the elegant silhouette of the bird.
Cafés of Budapest have been well known and had cult-like followings throughout the centuries. The hotel’s Matild Café is aiming to renew and evoke the vibe of these classic establishments, while hosting events and offering variety shows. The distinctly feminine logo refers to the easy-going decadence of the genre.
