HEDON
Design Lead: Luca Patkos
Project Team: Andras Hunfalvi, Nora Szilagyi, Ferenc Laufer
Client: Hedon Brewery
Packaging Design for the Hedon Brewery
The craft beer boom of the 2010s created a unique visual language in packaging where breweries are competing for consumer success.
Our cooperation started with a logo in 2014. Their name refers to hedonism and the beerfoam-bathing mascot conveys the feeling of just that.
During the 2023 brand refresh, an important aspect was to create a modernized identity that would define the company's next decade and make it easy for consumers to find their favorite products on store shelves.
We have created a brand identity where each beer tells a story and has its own "personality", but always remains true to the brand's visual appearance and is easily identifiable as a member of the Hedon family.
Over the past ten years, the brewery has become one of the country's most successful breweries, and characters such as Helmut have become real audience favorites.
The range of products grew steadily and Hedon quickly opened up from a niche, small-scale business to larger consumer segments, driven by its visual image. The company recently switched from beer bottles to cans, so the labels had to adapt to the new format.
With the brand's 2023 refresh, it won the Red Dot Award: Brands and Communication in the packaging design category.
