Tembo Care approached us for a comprehensive branding and digital design project. The brand was entering an important new phase: previously, under the name Hello Mums, they primarily connected families with babysitters for childcare, but from 2026 their services expanded to include elderly care as well.

This transition also led to the creation of the Tembo name, which means “elephant” in Swahili. The name reflects the brand’s philosophy well, as elephants care for one another throughout their lives – much like Tembo Care, which aims to provide support “from birth to the end of life”.

One of the key elements of the brand identity is the logo, in which the elephant motif naturally blends into the shape of the letter “t.” The result is a friendly yet understated and clean visual identity. The brand’s color palette and typography also reflect this same balance: the brand should be approachable and relatable, while also appearing professional and trustworthy.

When designing the website, one of the main priorities was to make it intuitive and easy to use. The content needed to be clear and accessible for several very different target groups – carers, families, hotels and care homes – including for people who may use the platform on a daily basis. A logical structure, clear information hierarchy and custom illustrations all help support this goal.

Another important part of the website is the Tembo Care Academy, a knowledge and training platform created for caregivers. Since it functions as a separate entity within the brand, it has its own logo, while remaining visually closely aligned with the Tembo Care brand identity.