Tongue-in-cheek visual identity, inspired by easy summer nights for the Helka craft brewery.

Summer adventures at Lake Balaton (the largest body of water in Central Europe) are synonymous with being on holiday in Hungary. The pleasant weather of the nights, nostalgic moments and unforgettable parties shaped the memory of the whole country. 

Helka brewery is located near the lake and understands the Balaton-feeling really well. They founded their craft beer brand based on easily palatable, basic, yet high-quality beers. The breezy, yet professional attitude is represented on the illustrative packaging and logo. While enjoying the bold tastes of the brews the consumer can meet the legendary figures of the Balaton lore.